Post-Purchase Upsells on Shopify with Ultimate Special Offers
This post is part of a series on the offers available from Ultimate Special Offers. To read about other offer types, check out the series homepage.
Can you offer post-purchase upsells on Shopify? You sure can! But it requires an app. Lucky for you, we’ve got an app right here for you! Ultimate Special Offers has a post-purchase feature that offers an upsell to a customer immediately after checkout. It’s super seamless and an amazing way to boost average order value.
This post will go over everything you need to know about offering post-purchase upsells on Shopify with Ultimate Special Offers! Read on to learn what a post-purchase offer is, why you might want to run one, how to offer a post-purchase upsell with Ultimate Special Offers, and some tips to maximize your upsell conversion rate.
What is a Post-Purchase Upsell?
The definition is straightforward: it’s an upsell that is offered immediately after purchase. And we mean immediately; the page comes up right after the customer completes their payment. If the customer accepts the upsell, it shows up as a second transaction on their method of payment, but shows in your system as just one purchase. No extra follow-up emails needed – just a simple offer with one-click purchase for the customer.
Why run a Post-Purchase Upsell?
The real question is why not run a post-purchase upsell? There are so many benefits to this offer type:
Post-purchase upsells increase Average Order Value (AOV). They take advantage of sales you are already making – why not get an existing customer to spend a little bit more? You’ve already done the hard work of getting the customer to your shop, and getting them to commit to a purchase, so you might as well make the most of that sale.
Post-purchase upsells are super easy to run. There’s no need for a special sale; just set up the offer and you’re done. No extra promotional work to do!
Post-purchase upsells can run all the time. They can run year round! Have them running all the time so every transaction is a chance for an upsell. Your customers won’t get tired of them or expect you to constantly discount your products because they’re not advertised.
Post-purchase upsells can help you move specific merchandise. Use them to push a new product, or clear out an item you want to get rid of. They draw a customer’s attention right to a specific product, making it hard to skip over.
Post-purchase upsells take advantage of shopping psychology. It’s called an “impulse purchase” for a reason. It’s like a candy rack at a grocery store checkout: a chance for the customer to make a small purchase at the last second. And those small purchases can add up for you!
How to set up a Post-Purchase Upsell with Ultimate Special Offers
To set up a post-purchase offer in Ultimate Special Offers, first determine a strategy, then set up the offer in the app admin.
Determine a strategy
The easiest way to decide your approach to your post-purchase offer is to consider the following questions:
- What product(s) or collection(s) will trigger the upsell?
- What product(s) or collection(s) will you offer as the upsell? Bearing in mind that only one item is shown, so if you select more than one, the app will randomly pick one to show in the checkout. When picking a product or products, you could:
- Highlight a new product
- Offer a product that is complementary to most of the items you sell
- Offer a small/inexpensive product to make it more likely the upsell will convert
- Offer a service, such as gift wrapping
- Offer a surprise item
- Will the product be offered at a discount?
- If yes, will the discount be a percent or dollar amount?
- If yes, how much will the discount be?
Set up the offer in the app admin
To the Help Center! It will walk you through this part step-by-step. Head over to the page Making a Post-Purchase Upsell offer.
Post-Purchase Upsell tips
On average, Post-Purchase Upsell offers have a conversion rate of about 4%. However, we see some merchants with conversion rates of upwards of 10%. Here are some tips, strategies, and ideas to make you one of those super successful merchants!
Think of your Post-Purchase Upsell like the candy rack at the grocery store. It’s easier to make an impulse decision on a small item.
Test, test, test!
Offer different products and different discounts and track your data to see what combinations have the highest conversion rates. Then serve those winning combinations up to your customers.
Offer products that are complementary to your most popular items, so that the upsell is likely to enhance the purchase the customer has already made.
Run post-purchase offers all the time.
Unlike other sales and promotions, which may be focused on holidays or other specific timing, you can offer a special deal after purchase to every single paying customer, all year long.
Offer a discount.
You don’t have to offer a discount on your upsell, but it helps the customer make that immediate purchase.
Offer a bigger discount than is available elsewhere in your store.
If customers know that a certain product or collection is on sale for 20% off and you offer an upsell at 30% off, they’re more likely to buy the exclusive deal
Clear out inventory.
Use this as an opportunity to get rid of excess merchandise at a steep discount.
Offer an upsell that is brand new.
Draw attention to your latest and greatest.
Change up your offer messaging.
Try out different wording to see what clicks with your customers, or create urgency by focusing your text on limited-time offers.
You can offer samples or catalogs for free or at a very low price as an alternative to the traditional upsell.
Post-Purchase Upsell resources
To see the Post-Purchase Upsell offer in action, check out the Ultimate Special Offers demo store. The video below also offers info on running post-purchase offers on Shopify with Ultimate Special Offers.
Let’s keep in touch!