Orbit Blog
Welcome to the Orbit Blog! Here, we regularly share content meant to inform and inspire the Shopify merchants who use our apps. Check out the categories below for helpful posts on Ultimate Special Offers, Wholesale Club, and more.
Wholesale Club 101: Product Visibility
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. Product visibility is key for stores that sell both...
Wholesale Club 101: Volume Discounts
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. As shoppers we are all used to seeing volume...
Wholesale Club 101: Quick Order Forms
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. The quick order form is a simple but powerful tool...
Wholesale Club 101: Custom Prices
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. Custom prices are much simpler than some other...
Merchant Spotlight: Grasshopper’s Mermaid
Rose Schneider conceptualized Grasshopper’s Mermaid in 2017. The business is woman-owned and operated and completely USA-made. They also give back 10% to conservation efforts and just joined forces with both 1% for the Planet and 2% for Conservation. In a fantastic...
Introducing Hubble Wholesale Directory
We’ve launched a cool new thing! You might have gotten an email about it, or seen it in this Wholesale Club blog post. It’s called Hubble Wholesale, and it’s a modern wholesale directory! We have thousands of Shopify merchants who use our apps. Many are B2C retailers...
Wholesale Club 101: Order Minimums
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. While order minimums are rare in B2C stores, they...
Merchant Spotlight: Element Tattoo Supply
Bobby T. works in Operations for Element Tattoo Supply and has been serving the tattoo industry for over 20 years. After analyzing the buying behaviours of customers, and three years with the company, it became obvious to Bobby that in order for the team to meet...
Merchant Spotlight: My Backyard Decor
Christine Cobb is the owner of My Backyard Decor, an online ecommerce store primarily curating outdoor decor products from US-based manufacturers. The store began business in May 2018.According to Christine, products and vendors are chosen because they represent good...
BFCM: Offer Inspiration!
**Updated for 2022** We’re getting so close to the big weekend! Each year we see merchants get started a bit earlier so we're here to give you a crash course on the offer types we’re most excited about to get you inspired and set up in no time! Merchants made over $19...
BFCM: Let’s Get Visible!
**Updated for 2022* Let's get visible! Visible! We don't want you to run a sale that's out of sight and out of mind. Today in our Black Friday prep I’m going to dive right into your sales visibility and how you can make sure your offers work out. If this sounds...
Beginner’s Guide to BFCM
If 2022 is your business’s first BFCM, you’ve come to the right place! Or perhaps it’s not your first rodeo, but you’ve never had a plan before and this year you want to be organized. Welcome to you, too! Maybe you don’t even know what BFCM is but you’ve got an online...
What’s New in Wholesale Club
Here at Orbit we’ve been very busy lately! We’re always working on improving our apps, and coming up with innovative ways to support our merchants. And over the past couple of months, we’ve launched a ton of new initiatives related to Wholesale Club! We thought we’d...
Merchant Spotlight: Cozyblue
Liz Stiglets started her company, Cozyblue, in 2007 selling a variety of handmade goods. These handmade items included soft knit hats, soft toys and blankets, and more. As Liz’s interests and skills grew and changed over the years, so did the offerings in the shop....
Introducing: Product Visibility!
We are so excited to announce a major new feature for Wholesale Club: Product Visibility! Product Visibility allows you to show products and collections only to wholesale customers who are logged into their accounts and have been tagged with a certain tag. This means...
Merchant Spotlight: Allo Nutrition
Allo Nutrition is a Toronto-based company that originated at the peak of Covid. During this time, it was tough to access gyms. Many people found it hard to maintain and support a healthy lifestyle during the lockdowns. At this point, Allo began to explore protein and...
How to Move Merchandise in Your Shopify Store
Starting to see your inventory pile up around you? Worried about what you’re hearing about the global economy? Let’s not panic. We’ll all get through this together. And we’ve got tools to help! Last week, the shipping company Maersk, which is an indicator for global...
How to Sell Wholesale on Shopify
Many businesses want to sell wholesale on Shopify. Some already sell B2C and now want to sell their products to retailers too. Others are primarily B2B businesses, and are looking for an online sales platform. Regardless of where your business is at, if you want to...
Wholesale Club 101: Net Terms
This post is part of a series that goes over the basics of Wholesale Club. If you’re new to selling wholesale, or just new to the Wholesale Club app, you’re in the right place! Check out the rest of the series here. Net terms are a very common feature of the wholesale...
Ultimate Special Offers Q2 2022 Review
Q2 was busy! We put together a ton of resources for merchants using Ultimate Special Offers, and we highlighted them all in the quarterly review, which went out yesterday. For all the details, check out the summary below. And if you're not using Ultimate Special...
Merchant Spotlight: Route One Apparel
In 2010, while still an undergraduate at the University of Maryland, Ali von Paris designed a t-shirt for her friends to commemorate the closing of a popular local watering hole. When demand for the t-shirts spread quickly through social media, Ali decided to begin...
Merchant Spotlight: Kind Face
In 2020 the world was hit by COVID-19, spurring Chris Larcombe and his wife Sarah to start Kind Face. By using their resources and skills in their existing company Uren Barsal (specialist soft furnishings manufacturing), they designed and stitched a range of...
Merchant Spotlight: Freshie and Zero
Beth “Freshie” Lawrence is the Owner & Designer at Freshie & Zero, a brand with an adorable and personal name. When she was newly out of college, her manager started calling her "Bethie Beth," à la "Marky Mark," which soon morphed into, "Freshie Beth." It...
Merchant Spotlight: Fervor + Hue
Fervor means passion, and hue means colour. Fervor + Hue believe in brightening up your space with colour. It is a home interior brand, with a passion dedicated to helping its customers find the colours they love and make those colours part of their everyday. Based in...
Goal Offers on Shopify with Ultimate Special Offers
Setting a spend goal is a great way to bring in more revenue! Since Goal offers are one of Ultimate Special Offers’ nine offer types, we’re going to tell you all about them – how they work, why you might want to offer one, how to design a goal offer with Ultimate Special Offers, and some tips to make your goal offer succeed.
Merchant Spotlight: Pirate Press Records
Christian Wagner is the digital media manager at Pirates Press Records, a punk rock record label founded in 2005. The label is based in Emeryville, which is in the San Francisco Bay Area, in California. Christian has been with the company for over nine years.He says...
Free Gifts with Purchase on Shopify with Ultimate Special Offers
This post will go over how free gifts work, why you might want to offer a gift with purchase, how to design a free gift offer with Ultimate Special Offers, and some tips to make your gift offer succeed.
Discounts on Shopify with Ultimate Special Offers
This post is part of a series on the offers available from Ultimate Special Offers. To read about other offer types, check out the series homepage. Would Ultimate Special Offers even be a sales and promotions app if it didn’t offer discounts?! Of course most of our...
Upsells on Shopify with Ultimate Special Offers
Every merchant wants to offer upsells on Shopify. It’s by far one of the most popular types of deals out there! That’s why this post exists: to help you use Ultimate Special Offer to offer upsells to your customers.
Bulk Discounts on Shopify with Ultimate Special Offers
This post is all about running bulk discounts on Shopify with Ultimate Special Offers! It covers what a bulk discount is, why you might want to offer one, how to set up a bulk discount with Ultimate Special Offers, and some tips for success with bulk discounts.