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How to Implement a Pro Program: Your Step-by-Step Guide

How to Implement a Pro Program: Your Step-by-Step Guide

The outdoor gear industry is becoming more and more competitive, and staying ahead requires creative thinking and a proactive approach. Boost your brand’s visibility and profitability by creating a pro program. It’s easier than you think! Pro programs go beyond...

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The Mutual Benefits of Pro Programs for Brands and Pros

The Mutual Benefits of Pro Programs for Brands and Pros

Finding ways to offer something special that helps your business stand out is a critical piece of the puzzle for driving success in retailing. Some make their mark with super-limited extreme deals like semi-annual sales. Others have stellar perks built into their...

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Understanding Pro Programs for Outdoor Gear Brands

Understanding Pro Programs for Outdoor Gear Brands

Pro programs offer exclusive benefits, strategic partnerships, and incredible growth opportunities for your outdoor gear brand — and starting one is easier than you think. However, as with other customer loyalty programs, pro programs come in a variety of forms....

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Using AOV Marketing Strategies to Scale Your Revenue

Using AOV Marketing Strategies to Scale Your Revenue

As a retailer, your store’s average order value (AOV) is an important metric for your marketing team to pay attention to. It can help with problem-solving when revenue dips and be a guide to creating more effective marketing plans.  Once you have a firm understanding...

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Shopify VIP Programs: A Blueprint for Success in Ecommerce

Shopify VIP Programs: A Blueprint for Success in Ecommerce

Do you want to build lasting customer relationships and secure their loyalty? Then make it worth their while by harnessing the potential of VIP programs.  Seventy-eight percent of consumers surveyed say they are more likely to do business with a brand if they offer a...

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Using Dynamic Pricing to Drive Better Profit Margins

Using Dynamic Pricing to Drive Better Profit Margins

Setting prices for your Shopify store involves more than deciding profit margins, researching competitor prices, and launching marketing campaigns. Negotiating prices with your customers would be an inefficient strategy. Instead, you might want to consider...

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Make the Most of Your BFCM Sales With These Tips and Tools

Make the Most of Your BFCM Sales With These Tips and Tools

Most businesses and marketers are already counting down the days until the next Black Friday-Cyber Monday (BFCM) sales period because they know it can be a massive boost to their bottom line. Each year seems to draw more shoppers than ever before, with news outlets...

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Merchant Spotlight: Element Tattoo Supply

Merchant Spotlight: Element Tattoo Supply

Bobby T. works in Operations for Element Tattoo Supply and has been serving the tattoo industry for over 20 years. After analyzing the buying behaviours of customers, and three years with the company, it became obvious to Bobby that in order for the team to meet...

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Merchant Spotlight: My Backyard Decor

Merchant Spotlight: My Backyard Decor

Christine Cobb is the owner of My Backyard Decor, an online ecommerce store primarily curating outdoor decor products from US-based manufacturers. The store began business in May 2018.According to Christine, products and vendors are chosen because they represent good...

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